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Commercial Digital Signage

Sony BRAVIA FW-98BZ53L 98-inch 4K HDR Professional Display with Cognitive Processor XRโ„ข

SKU: FW-98BZ30L
In Stock
The Sony BRAVIA FW-98BZ53L is a premium 98-inch 4K HDR professional display designed for corporate boardrooms, digital signage, education, control rooms, and retail environments. Powered by Sony's Cognitive Processor XRโ„ข, Full Array LED backlight, and XR Triluminos Pro technology, it delivers exceptional brightness, lifelike colors, deep contrast, and reliable 24/7 operation for professional installations.

โ‚น 668,250.00

(Inclusive of all taxes)
Resolution 3840 x 2160
Screen Size 98
Brightness 440 nits
Response Time 6.5 ms

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Overview

Made for business with easy content sharing and customisation
Slim, easy-to-use the FW-98BZ30L professional displays add impact to all your visual communications in retail, corporate and educational environments. Superb 4K HDR picture quality is complemented by flexible customisation options and pro-friendly features for easy integration, setup and content sharing in todayโ€™s connected AV environments.

Latest Sony picture technologies to impress every audience
The 98โ€ FW-98BZ30L offers a generous 440 nit screen brightness. Advanced Sony picture processing technologies ensure your content looks its very best. The panelโ€™s extra-wide viewing angle ensures that everyone in the room can enjoy clear, bright images wherever theyโ€™re positioned.

Features
Richer, more natural colour

Sonyโ€™s power-packed 4K HDR Processor X1 and TRILUMINOS Pro technology faithfully reproduces a phenomenal range of rich, true-to-life colours.

Finer detail

4K X-Reality PRO processing upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.

Smoother movement

Motionflow XR ensures smoother, more natural reproduction of rapidly-moving on-screen images.

Installation flexibility to suit every environment

The sleek, minimal design of the FW-98BZ30L brings impeccable style to any business environment. The displayโ€™s elegant lines are further enhanced by practical touches for seamless integration in retail stores, colleges and corporate workspaces.

Wall-Mount Adjuster

BRAVIA comes supplied with a Wall-Mount Adjuster, giving extra flexibility for mounting the display centrally in portrait or landscape orientation.

Side mounted interfaces

Signal connections, networking and other interfaces are conveniently side mounted for easy installation and access when the displayโ€™s in portrait position.

Discreet logo

The Sony logo is discreetly positioned on the edge of the displayโ€™s bezel โ€“ with nothing distracting your audience from immersive images.

Landscape, Portrait and Tilt

Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space. The display can also be tilted at an angle for even greater flexibility.

Round the clock reliability

Business never sleeps: BRAVIA is engineered for dependable 24/7 operation in the most challenging corporate and commercial environments.

Special settings for professional use

Pro Settings mode makes doing business even easier, allowing you to customise BRAVIA settings and operating modes to suit the demands of corporate or retail environments. Disable input or remote control functions, schedule on/off times, remove labels and block buttons to avoid tampering when the screenโ€™s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Get great pictures fast

Forget fiddling with display settings. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Easy multi-screen setup

Configuring multiple screens for large display applications is easier than ever. The Multi Display Setting (MDS) app helps you create stunning video walls with multiple BRAVIA displays โ€˜tiledโ€™ together.

Easy integration

FW-98BZ30L is made for todayโ€™s connected world. Thereโ€™s seamless support for todayโ€™s leading automation and control platforms, while open APIs simplify integration with other vendor solutions.

Signage made simple

Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been simpler. Built-in support for HTML5 makes it easy to display interactive signage content on BRAVIA without the need for a dedicated set-top box, media player or PC. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos when a USB stick memory is slipped into BRAVIA. Itโ€™s that simple.

Wireless screen mirroring

Easily mirror content wirelessly from handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Meet more easily

Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings.

With BRAVIA, sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sonyโ€™s sustainability commitments are realizing efficiency gains from product development right through to customers viewing screens.

 

 

Specifications

General Features

Display Features

  • Screen Size:98"
  • Brightness (cd/mยฒ):440
  • Contrast Ratio:5000:1
  • Dynamic Contrast Ratio:700,000:1
  • Response Time (Gray to gray, Typical, ms):6.5
  • Display Resolution (H x V, pixels):3840 x 2160
  • HDR (High Dynamic Range) Compatibility:Yes (HDR10,HLG,Dolby Vision)
  • Aspect Ratio:16:9
  • Portrait/Tilt Compatibility:Yes
  • Dimming Type:Frame Dimming
  • Display Device:LCD
  • Panel Type:VA
  • Backlight Type:Direct LED
  • Colour Gamut (DCI-P3):95%
  • Picture Processor:4K Processor XR
  • Operation Time:24/7
  • Deep Black Non-Glare:No
  • Haze (%):2%
  • Viewing Angle (Right/Left):178 (89 / 89) degree (CR >10)
  • Viewing Angle (Up/Down):178 (89 / 89) degree (CR >10)

Video 

Professional Features

  • Video Processing:XR 4K Upscaling
  • Motion Enhancer: XR Motion Clarity 
  • HDMI Signal:4096 x 2160p (24, 60 Hz),
    3840 x 2160p (24, 30, 60 ,120Hz),
    1080p (24, 30, 60,120Hz),
    1080i (60 Hz),
    720p (24, 30, 60 Hz),
    480p
  • Pro Mode:Yes
  • HDMI Auto Wake-Up:Yes
  • HTML5 Platform:Yes
  • Multicast/IPTV:Yes
  • Operating System:Android TV
  • On-board Storage (GB):16GB

Audio 

Network 

  • Speaker Position:Down Firing
  • Audio Power Output:10W + 10W
  • Wi-Fi Certified:Yes
  • Wireless LAN:Integrated

Convenience Features

Control 

  • USB Playback Codecs:MPEG1:MPEG1 / MPEG2PS:MPEG2- / MPEG2TS (HDV,AVCHD):MPEG2,AVC / MP4 (XAVCS):AVC,MPEG4,HEVC / AVI:Xvid,MotionJpeg / ASF (WMV):VC1 / MOV:AVC,MPEG4,MotionJpeg / MKV:Xvid,AVC,MPEG4,VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4,AVC / MP3 / ASF (WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG
  • On Screen Clock:Yes
  • Sleep Timer:Yes
  • On/Off Timer:Yes
  • Chromecast Built-In:Yes
  • Apple AirPlay:Yes
  • IP Control:Yes
  • RS-232C Control:Yes
  • HDMI-CEC:Yes

Inputs and Outputs

Environment

  • HDCP:HDCP2.3 (for HDMI1/2/3/4)
  • Composite Video Input (s): Hybrid w/S-Center Speaker Input
  • HDMI Inputs Total:4 (4 Side)
  • Analog Audio Input (s) (Total):1 (Side Analog Conversion)
  • Digital Audio Output (s):1 (Side)
  • USB Ports:2 (Side)
  • Ethernet Inputs:1 (Side)
  • Rated Power Consumption:328W
  • Power Consumption (in Standby):0.5 W
  • Dynamic Backlight Control:Yes
  • Power Saving Mode:Yes

Design Features

Measurements

  • Frame Colour:Hairline Black
  • VESAยฎ Hole Spacing Compatible:Yes
  • Dimension of TV without Stand (W x H x D):2199 x 1255 x 85 mm / 86 5/8 x 49 1/2 x 3 3/8 inch
  • Dimension of Package Carton (W x H x D):2330 x 1394 x 283 mm / 91 3/4 x 55 x 11 1/4 inch

Weight

 
  • Weight of TV without Stand:67.2 kg / 148.1 lb
  • Weight of Package Carton (Gross):91 kg / 200.5lb.
 

 

FAQs

1.What is the official price of the Sony BRAVIA FW-98BZ53L 98-inch Professional Display in India?

Sony does not publish the official price of the BRAVIA FW-98BZ53L on its website. The final price depends on project requirements, quantity, installation, and warranty services, so businesses should request a customized quote from an authorized Sony Professional Display partner like Elactree.

Price depends on:

  • Quantity ordered
  • Installation location
  • Mounting requirements
  • Enterprise deployment scope

2.What are the main specifications of the Sony BRAVIA FW-98BZ53L?

The Sony BRAVIA FW-98BZ53L is a 98-inch 4K HDR Professional Display powered by the Cognitive Processor XRโ„ข. It is designed for premium commercial installations requiring exceptional image quality and reliable operation.

SpecificationDetails
Display Size98-inch
Resolution3840 ร— 2160 (4K UHD)
ProcessorCognitive Processor XRโ„ข
HDRHDR Compatible
Operating SystemGoogle TV
WirelessApple AirPlay 2 & Chromecast built-in
Professional UseCommercial Display

3.Is the Sony BRAVIA FW-98BZ53L suitable for conference rooms and boardrooms?

Yes. The FW-98BZ53L is designed for large meeting spaces where crystal-clear visuals and professional reliability are essential. Its massive 98-inch screen ensures excellent visibility even in spacious conference rooms.

Ideal applications include:

  • Corporate boardrooms
  • Executive meeting rooms
  • Training centers
  • Seminar halls
  • Auditoriums

4.How does the Cognitive Processor XRโ„ข improve picture quality?

The Cognitive Processor XRโ„ข intelligently analyzes every scene to enhance color, contrast, clarity, and depth simultaneously. This results in lifelike visuals that improve presentations, videos, and digital signage content.

Key advantages:

  • More natural colors
  • Better contrast
  • Enhanced detail
  • Improved HDR performance
  • Realistic image processing

5.Can the Sony BRAVIA FW-98BZ53L be used for digital signage?

Yes. The FW-98BZ53L is well suited for premium commercial digital signage where high-resolution content, vivid colors, and reliable performance are required.

Common installations include:

  • Retail stores
  • Corporate lobbies
  • Hotels
  • Shopping malls
  • Educational institutions

6.Does the Sony BRAVIA FW-98BZ53L support wireless screen sharing?

Yes. The display supports Apple AirPlay 2 and Chromecast built-in, allowing users to wirelessly share presentations, videos, and documents from compatible devices without additional hardware.

Wireless features include:

  • Apple AirPlay 2
  • Chromecast built-in
  • Wi-Fi connectivity
  • Bluetooth support

7.What connectivity options are available on the Sony BRAVIA FW-98BZ53L?

The Sony FW-98BZ53L includes professional connectivity options that simplify integration with conferencing systems, media players, and enterprise AV installations.

Common interfaces include:

  • HDMI
  • USB
  • Ethernet (LAN)
  • Wi-Fi
  • Bluetooth

8.Why should businesses choose the Sony BRAVIA FW-98BZ53L Professional Display?

The FW-98BZ53L combines Sony's advanced image processing, 4K HDR resolution, and enterprise-ready reliability, making it an excellent choice for organizations seeking premium large-format displays.

Major benefits:

  • 98-inch immersive display
  • 4K Ultra HD resolution
  • Cognitive Processor XRโ„ข
  • Commercial-grade reliability
  • Google TV platform

9.Where can I buy the Sony BRAVIA FW-98BZ53L in India?

Businesses should purchase the Sony BRAVIA FW-98BZ53L through an authorized Sony Professional Display distributor like Elactree. This ensures genuine products, manufacturer-backed support, installation assistance, and expert consultation.

Elactree also offers:

  • PAN India delivery
  • Installation support
  • Commercial AV consultation
  • After-sales assistance
  • One tree planted with every successful order

10.Does the Sony BRAVIA FW-98BZ53L come with a manufacturer warranty?

Yes. The Sony BRAVIA FW-98BZ53L is supplied with Sony's official manufacturer warranty when purchased through an authorized channel. Warranty terms may vary depending on the region and commercial procurement agreement.

Buying through Elactree provides:

  • Genuine Sony Professional Display
  • Official manufacturer warranty
  • Technical guidance
  • Professional installation support
  • Dedicated post-sales service
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